A Journey Through Cultures: Metaphors for Guiding the Design by Luciana Cardoso de Castro Salgado,Carla Faria

By Luciana Cardoso de Castro Salgado,Carla Faria Leitão,Clarisse Sieckenius de Souza

A trip via Cultures addresses one of many most well-liked subject matters in modern HCI: cultural variety among clients. For a couple of years the HCI neighborhood has been investigating possible choices to augment the layout of cross-cultural platforms. such a lot contributions thus far have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a really diversified technique. Proponents of CVM – the Cultural perspective Metaphors viewpoint – the authors invite HCI practitioners to consider the way to reveal and speak the belief of cultural variety. a close case research is incorporated which assesses the metaphors’ power in cross-cultural layout and overview. the consequences exhibit that cultural perspective metaphors have robust epistemic strength, leveraged by way of a mixture of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are participants of SERG, the Semiotic Engineering learn staff on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic college (PUC-Rio).

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